In japanese culture a 60th birthday is a milestone of major significance laden
with symbolism around the 'cycle of life', which is itself based on the
japanese zodiac calendar.
amsterdam worldwide has reworked the ancient zodiac legend, which tells how
13 animals raced against each other to secure a spot in the zodiac calendar,
to create a campaign that works across multiple communications channels.
these include: a one metre-long sneaker diorama; an animation; print ads;
online and in-store executions.
